Jockey Homepage Quick Select

The Problem:

How do we get more interaction on the home and department page Superheroes?

The Solution (maybe...):

Add our "Quick Select" functionality to the images.

The Reasoning

In earlier testing we discovered that adding a stylized transition to the images increased clicks by a significant amount (basically the zoom/fade animation you see above).

After that big win we wanted to see if we could convert even more sales, not just click performance. Since we had recently made our Quick Select global, we figured why not give the customer the ability to purchase right from the homepage? This way they're not taken to a whole new page, they won't get disrupted on their journey and they can easily purchase if they so desire.

My Role

UX: gathered learnings from our analytics team to conceptualize and create this new feature.

Visual: image selection, brand consistency and layout.